Make Seasonal Packaging Your New Standard

Seasonal packaging is one subject that doesn't get enough attention, but with the proper materials, could possibly make the difference between a good profit or a phenomenal one. Packaging products according to the seasons, or holidays, is also a great way to show the customer that the company or individual goes the extra mile, as well as exceptional attention to detail. Patterns, bright colors and flashy wrappings set your package apart from the rest, and command the spotlight. 

Set The Bar 

Making your product stand out is an excellent way to garner more attention, and ultimately higher sales. In sales, it is a proven fact that most new sales come from word of mouth than from just advertising alone. Let your uniquely packaged product do the advertising for you by creating conversation. People talk, so why not give them something to talk about? Creating conversation and generating interest in your product will push others to try it for themselves, in turn generating additional sales and revenue for yourself. 

Simple Ways To Make Packages Pop

There is a plethora of decorating ideas to use, from simple masking tapes in various colors and patterns all the way up to screen printed boxes and bubble mailers in festive holiday colors. 

Bubble mailers in red, green, gold, blue, black and silver are a cost effective way to add a bit of glitz to your package. These mailers are perfect for protecting contents safely through to their destination while the brightly colored aluminum exterior grabs attention.

Colored packaging tape is another affordable option to use for those items that must be shipped in boring brown boxes. From simple green or red and white striped tape to many colors of sealing tape, imagination is the limit on how fancy or simple you choose to decorate. When using the tape, keep in mind many colors are multi-holiday colors, they can be used more than once a year. For instance, red is a staple of Christmas season, but also is a requirement for Valentines Day. Easter loves springtime colors, and these can be utilized for several months, even up to the 4th of July when colors will be red, white and blue. There is a color for every time of the year, and will definitely turn boring brown into attention grabbing bling in no time, with minimal effort and expense. 

For the smaller merchandise that doesn't require a box, or a shiny bubble mailer, there is always the option of adding a brightly colored poly bag mailer, available in many vibrant colors for those items too small for other options. An economical addition and the added bonus of knowing it has little chance of being 'lost' as it stands out from the crowd. 

Mailing packages is a necessary function in today's business, much more so than in previous years as more purchases are completed online than in traditional brick and mortar businesses. While there are various reasons for the change in consumer habits, businesses must take advantage of every way to advertise and draw attention to themselves in order to compete in today's retail market. Making your product stand out and grab consumers is an excellent strategy to implement and maintain while adding extra fun in on the side.