Over-Packaging

Customers now seem to despise over-packaging. Recent studies show that customers value sustainability and environmental safety in product packaging more than any other factor.

Over-packaging refers to the practice of using excessive materials that are not necessary for product safety. It makes a packaging double or triple in size compared to the product packed inside.

In these uncertain times, about 23% of consumers are likely to buy items online from a brand that promises more sustainable packaging. About 21% will buy from brands that deliver products in recyclable packaging.

About 93% of consumers reported that they have been receiving products in packaging that constituted wasted space. About 73% have received packages that were twice the size of what was required. About 56% of consumers said that they would rethink purchasing a product from a company that left excessive space in their packages unused.

The negatives of over-packaging

The first and most significant impact of over-packaging is related to the environment. Over-packaging requires companies to use more materials in product packaging, resulting in the increased purchase of packaging materials. It puts pressure on manufacturing companies, which then use resources like energy, fuel, and raw materials to produce more materials. This overall phenomenon results in the cutting of trees and the use of other natural materials.

The result of over-packaging is also horrific. More packaging materials are disposed of, which means that these materials can impact the environment.

Since packaging involves the use of a lot of plastic, it can result in landfills crowding with plastic packaging materials. Because plastic is not biodegradable and requires special recycling units to become usable again, its overall impact on the environment is not pleasant.

Tips to counter over-packaging

1. One of the best ways to avoid over-packaging is to use custom packaging solutions. With this strategy, you can make sure that your packages are not using excessive amounts of void-fill materials. A uniquely sized product packaging can leave a very pleasant impact on your customers.
2. With the help of custom packaging, you can make sure that your customers are satisfied. Instead of using packaging materials mindlessly, you can create a pleasant unboxing experience, which makes the unpacking process a memory.
3. Product safety is yet another benefit that you can get with custom packaging. Custom packaging strategy allows you to take into consideration each product type and formulating a packaging plan particularly tailored to that packaging. You can make sure that your product doesn’t move around inside the packaging.
4. Since customized packaging doesn’t use more of the void-fill, it turns out to be a cost-effective alternative to conventional packaging practices. Furthermore, this packaging method involves the use of corrugated fiberboard, which is created from natural resources. Hence, it tends to biodegrade when disposed of in the open. Another benefit of this material is its recyclability. When it heads to a recycling unit, it is processed to become usable again.

To keep up with packaging trends, it is necessary to work with a qualified packaging supplier. Professional services not only provide you with the most suitable packaging materials, but they also give you suggestions to keep up with packaging trends.